#MyVegasStory for SLS Las Vegas

My Role

Design, Animation, Code Development



Creative Direction: SLS Las Vegas


While acting as lead in-house motion design at SLS Las Vegas, we developed content for a promotion which required frequently-updated social media posts and images.


As guests would use "#MyVegasStory" on social media, we would update a digital guestbook and other property displays with their content as frequently as possible. A coded rig allowed us to quickly select the proper animation based on social network, type of post, etc, as well as include the guests' social handles and profile pictures.


For the exterior displays, we created a wrap-around piece for the main marquee and then adapted it to fit the other two portrait-style frame displays.